CRANES - MAGAZINE OF THE CORPORATE GROUP STEIL KRANARBEITEN by Ringel Und Partner for Steil Kranarbeiten

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CRANES - MAGAZINE OF THE CORPORATE GROUP STEIL KRANARBEITEN

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Industry Business equipment & services
Media Design & Branding
Market Germany
Agency Ringel Und Partner
Released October 2011

Credits & Description

Category: Publications & Business Communications
Advertiser: STEIL KRANARBEITEN
Product/Service: CRANE WORK AND HEAVY HAULAGE
Agency: RINGEL UND PARTNER
Graphic Design: Christina Custodis (Ringel & Partner)
Print Preparation: Michael Neunkirch (Ringel & Partner)
Text: Ulrich Seibert (Ringel & Partner)
Text: Sonja Kettenhofen (Ringel & Partner)
Text/Photography: Stefan Herbst (Herbst Media)
Media placement: Customer Magazine - Distribution / Direct Mailing - 01.10.2011

Describe the brief from the client
Steil is 1 of the leading crane companies in Europe. An instrument for communicating with customers and new customers is to be developed for the target groups construction companies, wind power and heavy industry. The core values of competence, quality and safety must be the main focus of the communication.

Describe the challenges and key objectives
The objectives are: Improved sales support. Greater customer proximity. More differentiation from the competition. More turn over. In brief: A B-to-B instrument for communicating with customers, and new customers. And a tool to generate added value systematically, on and offline.

Describe how you arrived at the final design
'Cranes' is making striking advances: by the large format. With a timeless, modern design concept, clear structures and a clearly displayed layout. The picture of Cranes is black and white. Tailored to the Corporate Design of the Company. Accentuated with yellow. A varied mix of illustrations, technical images, portraits, collages and black and white photographs are used. Thus an informative, eye-catching and authentic impression is created. Last ,but by no means least, the topics of safety, power and high performance are expressed via a significant cover design.

Give some indication of how successful the outcome was in the market
With Cranes, Steil Kranarbeiten can clearly differentiate itself from the competition. Existing customers were confirmed in their decision to stay with the crane company. And new customers were convinced by our professional competence. The result: A lasting impression. Positive feedback. Very appealing. And increased interest in the company.