Crazyservice (CS) Design & Branding Cs Light Bulbs, 3

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Cs Light Bulbs, 3

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Industry Household maintenance & pet products
Media Design & Branding
Market Belarus
Released October 2016

Awards

Epica Awards 2017
Design Packaging Design Bronze

Credits & Description

Agency: Crazyservice
Brand: Crazyservice
Product: Cs Light Bulbs
Country: Belarus
Entrant Company: V, Minsk
Advertising Agency: Crazyservice, Minsk
Graphic Designer: Anhelina Pischykava (Crazyservice)
Photographer: Rodion Kovenkin (Kovenkin)
Synopsis:
CS — is the largest electrical company in Belarus, which supplies the market with more than 5000 items.
Execution:
Simple electrical circuit’s graphics, monotonous illustration and clean backgrounds - all this made to focus on the product. The diverse shapes of light bulbs fit perfectly into the silhouettes of insect’s bodies.
Strategy:
Target audience - individuals at the age of 20-45 years
Outcome:
Increase in sales in first month by 40%
Campaign Description:
Edison dreamed of creating a light bulb of cold light. He??? been looking at the fireflies and believed that this could be made by a human sometime.Today nobody is surprised by LED lamps. So we decided to pay a tribute to the insight of the great inventor. We created a package of his dreams.We were inspired by the textbooks on physics and entomologies almanacs of the early XX century. That is why we combined the idea of a modern "cold light bulbs" and images of insects.