ONLY CONNECT by Dave for ONLY CONNECT

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ONLY CONNECT

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Media Design & Branding
Market United Kingdom
Agency Dave
Creative Director Robbie Laughton
Released February 2010

Credits & Description

Category: Logo Design
Advertiser: ONLY CONNECT
Product/Service: CREATIVE ARTS COMPANY FOR PRISONERS & EX-OFFENDERS
Agency: DAVE
Date of First Appearance: Mar 1 2010
Entrant Company: DAVE, London, UNITED KINGDOM
Entry URL: http://www.onlyconnectuk.org/
Creative Director: Robbie Laughton (Dave Soho)
Senior Creative: Mark Scragg (Dave Soho)
Implementation Designer: Paul Shriever (Dave Soho)
Media placement: Identity - All - 1st March 2010
Media placement: Poster - London Areas And London Prisons - 1st March 2010
Media placement: Website - Web - 1st March 2010
Media placement: Stationery - OC Office - 1st March 2010
Media placement: Clothing - OC Office - 1st March 2010

Describe the brief from the client
We were asked to create a new logo and visual identity for the London-based charity Only Connect, a creative arts company working with prisoners, ex-offenders and young people at risk of crime. As part of the project we needed to help promote The Freedom Project through an engaging poster design, both printed and e-poster.

Describe the challenges and key objectives
Actors on the project are recruited as they approach release from prison, going on to work with professional writers to develop a 45-minute performance about the lives they lead. Our aim was to create a fresh, modern identity for the charity and make it relevant to prisoners and young offenders, and then promote the performance that brings together the release of 12 prisoners, working with 3 writers, with 100 hours to make a play.

Describe how you arrived at the final design

The identity we created was strong and bold, something that reflected the personalities and characters of its members, and something they would wear with pride and feel proud to be a part of. The writers’ notebook doubles up as a prison wall with the clear blue sky symbolising their release. It joins the partnership of the writers and the work the OC does inside the prisons.

Give some indication of how successful the outcome was in the market
The identity has been very well received with recruitment of actors being above expectations.
Since launch, 89 prisoners and ex-offenders have performed in a theatre production and thereby become members of OC. OC are still in touch with 71 of them, and 59 have been released from prison. Of these, only 9 have been re-convicted of an offence and returned to prison - 15% of the total, compared with the national re-conviction rate of 65%.