INTEGRATED BUSINESS CARDS by Full Contact, Tabasco, Tabasco Kiev for Creative Marketing Solutions Tabasco


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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market Ukraine
Agency Full Contact
Creative Director Alexander Smirnov
Agency Tabasco
Creative Director Alexander Smirnov
Agency Tabasco Kiev
Released January 2011

Credits & Description

Category: Self Promotion
Date of First Appearance: Jan 10 2011
Entrant Company: TABASCO, Kyiv, UKRAINE
creative director: Alexander Smirnov (TABASCO)
associated creative director: Valentin Minchuk (TABASCO)
designer: Misha Suslov (TABASCO)
Media placement: Business Card - Pitches - January, 10 2011
Describe the brief from the client
To create a medium delivering the idea of the best integrated team in the market within Independent Local Holding in Ukraine.
Describe the challenges and key objectives
Usually introduction of Holding is the meeting where at least 5 specialists from the Group Agencies are present (client service, creative, media, promo, digital). Thus the client usually gets 5 business cards with different names of companies, trying to understand – who’s who and whom to contact.
Describe how you arrived at the final design
Each member of Tabasco Group has a sticker with his name, position and Agency of the Group he/she presents, so before the meeting we simply put our stickers on clean business card – and The Integrated Business Card is ready. 1 client gets just 1 business card with all the team integrated for the pitch. And only one contact - Business Development Director, who takes care of integration.
Give some indication of how successful the outcome was in the market
Tabasco Group is perceived as an expert of integrated projects on the market. Tabasco Group became Top 5 “Ideal pitch Agency” (client rating, held by Ukrainian Advertising coalition). We are servicing Integrated projects of PepsiCo, Kimberley-Clark and Carlsberg Group in Ukraine. Also Integrated Business Cards helps us to save paper and trees!