Creature Design & Branding MATTRESS WALLET by Creature

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market United States
Agency Creature
Executive Creative Director Jim Haven, Matt Peterson
Designer Steve Cullen
Producer Kaylin Fitzpatrick, Kathy Hughes
Released June 2009

Credits & Description

Category: Self Promotion
Advertiser: CREATURE
Date of First Appearance: Jun 12 2009 12:00AM
Entrant Company: CREATURE, Seattle, USA
Entry URL:
Executive Creative Director: Matt Peterson (Creature)
Executive Creative Director: Jim Haven (Creature)
Creative Director: Steve Cullen (Creature)
Writer: Peter Trueblood (Creature)
Designer: Steve Cullen (Creature)
Senior Account Director: Robson Grieve (Creature)
Producer: Kathy Hughes (Creature)
Producer: Kaylin Fitzpatrick (Creature)
Project Manager: Sarah Faulkner (Creature)
Media placement: Authentic Mattress Manufacturing Material As Well As Authentic US Tax Department - Word Of Mouth Only - 1 March 2009

Describe the challenges and key objectives
To create something that demonstrates our abilities, sensibilities and helps move the cultural dialog out of doom and gloom and into a more positive state-of-mind.

Describe the brief from the client
Agency cultural commentary on the power of creativity in a down turned economy. The key is to show our company for what it is, a place of ideas and stories, sometimes those are on behalf of clients and sometimes those are directly from us.

Describe how you arrived at the final design
In the days before banks became "reliable", people used to safely stuff their cash under their mattress in order to save for something special.

Give some indication of how successful the outcome was in the market
Sold out of first 5000 in the first month, with no launch campaign. Instead we relied on directly pitching it to newspapers, financial websites and culturally influential trend sites. New clients love getting theirs and rumour has it Susan Sarandon has one.