CRISTAL by Vbat for Cristal

CRISTAL

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Industry Beers and Ciders
Media Design & Branding
Market Netherlands
Agency Vbat
Executive Creative Director John Comitis
Released September 2009

Credits & Description

Category: Posters
Advertiser: CRISTAL CERVEZA NEW STYLE
Product/Service: CRISTAL BEER
Agency: VBAT
Date of First Appearance: Sep 7 2009 12:00AM
Entrant Company: VBAT, Amsterdam, THE NETHERLANDS
Chief Creative Officer / Brand Director: Eugene Bay (VBAT)
Executive Creative Director: John Comitis (VBAT)
Senior Designer: Graham Sturt (VBAT)
Senior Designer: Jim Taylor (VBAT)
Account Director: Kevin Levine (VBAT)
Media placement: Posters - Chile - 07.09.2009

Describe the challenges and key objectives

Identify the strongest ingredients within the new Cristal brand identity and bring them to life. Create a series that work powerfully separately and together. The goal was to motivate and inspire people to embrace the new brand, and believe in it.

Describe the brief from the client
Create a series of inspirational posters that highlight the central elements in the new brand identity for Cristal. These visuals are used throughout the company and brewery to stimulate a mentality of change.

Describe how you arrived at the final design
By magnifying five key elements in the new Cristal identity, a memorable and powerful series of visual statements were created.

Give some indication of how successful the outcome was in the market
The Cristal brand is supported by a huge infrastructure, spread throughout the entire country. Placing these iconic and striking visuals in the various offices, as well as in a travelling exhibition, has created a universal buy in from stakeholders, and infused a renewed sense of aspiration to the Cristal brand.