MOUNTAIN GOATS by Brunner Pittsburgh for CUB CADET

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MOUNTAIN GOATS

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Industry Industrial Equipment & Agricultural Machinery
Media Design & Branding
Market United States
Agency Brunner Pittsburgh
Executive Creative Director Jay Giesen
Art Director Derek Julin
Photographer Tom Cwenar
Released November 2009

Credits & Description

Category: Point of Sale
Advertiser: MTD CORPORATION
Product/Service: CUB CADET LOG SPLITTER
Agency: BRUNNER
Date of First Appearance: Dec 1 2009 12:00AM
Entrant Company: BRUNNER, Pittsburgh, USA
Executive Creative Director: Jay Giesen (Brunner)
Creative Director/Art Director: Dave Vissat (Brunner)
Art Director: Derek Julin (Brunner)
Creative Director/Writer: Brett Compton (Brunner)
Photographer: Tom Cwenar (Cwenar Photography)
Media placement: Poster - Distributed to dealerships - 01/12/2009

Describe the challenges and key objectives
Objective was to provide engaging, innovative and progressive in-store point of sale pieces for Cub Cadet log splitters.

Describe the brief from the client
Same as below.

Describe how you arrived at the final design
Dramatic representation of how easy it is to split a mountain of logs with our product.

Give some indication of how successful the outcome was in the market
No sales data available but posters were well-received at dealer level.