CUBO HOME BOOK by Futura DDB Ljubljana for CUBO RESTAURANT

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CUBO HOME BOOK

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Industry Restaurants, Pubs & Bars
Media Design & Branding
Market Slovenia
Agency Futura DDB Ljubljana
Creative Director Zare Kerin
Copywriter Matevž Kmet
Photographer Janez Puksic
Released October 2009

Credits & Description

Category: Books
Advertiser: CUBO RESTAURANT
Product/Service: RESTAURANT
Agency: FUTURA DDB
Date of First Appearance: Oct 1 2009 12:00AM
Entrant Company: FUTURA DDB, Ljubljana, SLOVENIA
Creative Director: Žare Kerin (Futura DDB)
Copywriter: Matevž Kmet (Cubo Restaurant)
Graphic Designer: Marjan Božič (Futura DDB)
Photographer: Janez Pukšič (Studio10)
Media placement: Book - bookshops - 1.10.2009

Describe the challenges and key objectives
Target audience were Slovenian good-taste and slow-food lovers who would like to bring their favourite restaurant to their home kitchen.

Describe the brief from the client
To present a well-known Slovenian restaurant and its favourite recipes to the public.

Describe how you arrived at the final design
We conceived a book jacket paper which imitates a tablecloth and two stains of food – a symbol of relaxation and home-made cooking. The entire book is showing the ingredients which make Cubo restaurant so famous. The recipes are divided by photos of the restaurant’s chefs.

Give some indication of how successful the outcome was in the market
The book was printed in 1400 copies in Slovenian and 400 copies in English.