Current Gallery Design & Branding 5 TO 9 GALLERY by Innocean USA

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5 TO 9 GALLERY

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Industry Shows, Events & Festivals
Media Design & Branding
Market United States
Agency Innocean USA
Executive Creative Director Greg Braun
Creative Director Chris Halas
Art Director Andrew Kapamajian
Copywriter Ryan Durr
Released April 2013

Credits & Description

Advertiser: CURRENT GALLERY/INNOCEAN USA
Agency: INNOCEAN USA
Category: Foods
Art Director: Andrew Kapamajian (Innocean USA)
Assistant Account Director: Alex Romero (Innocean USA)
Project Manager: Cory Holcomb (Innocean USA)
Executive Creative Director: Greg Braun (Innocean USA)
Production Artist: Gwen Kuroye (Innocean USA)
Studio Director: Nick Marello (Innocean USA)
Print Producer: Patricia Marquez (Innocean USA)
Copywriter: Ryan Durr (Innocean USA)
Content Producer: Brad Johnson (Innocean USA)
Creative Director: Chris Halas (Innocean USA)
Director Of Integrated Production: Jamil Bardowell (Innocean USA)
Associate Creative Director/AD: Tricia Ting (Innocean USA)

Client Brief Or Objective
When the office closes, the inspiration doesn’t stop. Many of our employees take part in a creatively driven hobby in their spare time that is completely independent of advertising. Because of this, the CURRENT art gallery wanted to feature some of our employees’ artwork in their upcoming show. We needed to not only promote this gallery opening, but also interest employees in submitting their artwork.

Outcome
Over 120 pieces of artwork were submitted, with 12 artists being chosen to show work. Furthermore, over 300 people attended the opening night at the gallery.

Brief Explanation
Inspired by the flashes of inspiration that strike while we’re away from the office, we developed the theme of “5 to 9.” This message played off the adage of a day job being called a 9 to 5.

Implementation
A series of screen-printed posters were designed to celebrate this “after-hours” creative spirit, and special fluorescent UV ink was also used to allow the poster to glow during the evening -- before the office closed and people headed home to create artwork. These posters were hung around common areas in the office through the month of March.