DEUTSCHES CURRYWURST MUSEUM by Atelier Markgraph Frankfurt for E.I. EDUTAINMENT INTERNATIONAL

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DEUTSCHES CURRYWURST MUSEUM

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Industry Museums & Libraries
Media Design & Branding
Market Germany
Agency Atelier Markgraph Frankfurt
Released August 2009

Credits & Description

Category: Environmental Design: Permanent
Advertiser: E.I. EDUTAINMENT INTERNATIONAL
Product/Service: CURRYWURST MUSEUM
Agency: ATELIER MARKGRAPH
Date of First Appearance: Aug 15 2009 12:00AM
Entrant Company: ATELIER MARKGRAPH, Frankfurt, GERMANY
: (E.I. EDUTAINMENT INTERNATIONAL GMBH)
: (Kubix GmbH)
: (unic Marken.Märkte.Kommunikation)
Media placement: Exhibition - Deutsches Currywurt Museum, Schützenstraße 70, Berlin, Germany - 15.08.2009

Describe the challenges and key objectives
The main challenge was to create an exhibition that honours all facets of the currywurst phenomenon.

Describe the brief from the client
The ‘Currywurst’ is not just an ordinary kind of sausage: It achieved cult status. In reams of movies, series productions and even in poems the snack stall is the location of the event. Stars, politicians and leading figures of the economy are avowed fans like you and me. Hardly any other dish is so common and adored at the same time. The brief is to create a museum that honours this cult sausage.

Describe how you arrived at the final design
The exhibition showcases the 'Currywurst' as an everyday phenomenon. The visitors learn in eight theme zones who invented the Currywurst', what’s inside, and which movies it has stolen the show. Ketchup or special sauce? Spicy or meltdown hot? Bread or roll? The Currywurst Museum delves deep into the countless mysteries that surround the ingredients and the recipe. Large, sculptural images and scaled-up motifs recur throughout the exhibition. Comic-style speech bubbles stand for the communicative side of snack stalls.

Give some indication of how successful the outcome was in the market
Media response to the exhibition was equally impressive: Over 100 million people heard about the world’s first Currywurst Museum on radio or TV, while print media reached a further 40 million. And an impressive number of them came to Berlin to visit the exhibition.