Dalai Lama Design & Branding CUTOUT by Ogilvy & Mather Chicago


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Industry Political/Religious/Trade Organizations
Media Design & Branding
Market United States
Agency Ogilvy & Mather Chicago
Released November 2011

Credits & Description

Category: Posters
Advertiser: DALAI LAMA
Product/Service: CUTOUT
Media placement: Poster - Poster - November 1 2011

Describe the brief from the client
Design a commemorative poster to celebrate the final visit, by the current Dalai Lama, to Chicago. Final creative must express the Dalai Lama's belief in the single religion of humanity.

Describe the challenges and key objectives
Final creative will be used in a variety of formats/media (posters, shirts, programs, projections, etc) and therefore must be designed in a way to be highly flexible/scalable.

Describe how you arrived at the final design
We developed a mandala inspired by Tibetan customs and integrated all 12 major religions into a perfectly balanced expression of cultural alignment and unity.

Give some indication of how successful the outcome was in the market
The final design became the center piece of His Holiness' final Chicago appearance. Not only was it used on every piece of collateral and memorabilia, but became the back-drop which appeared behind him as he spoke. The commemorative posters helped raise over $20,000 to be donated to a charitable cause by the Chicago Theological Society.