HOG FISH MOUSE Design & Branding HOG FISH MOUSE LOGO by Hornall Anderson

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market United States
Agency Hornall Anderson
Designer Yuri Shvets
Typographer Yuri Shvets, Jay Hilburn
Released August 2009

Credits & Description

Category: Small Scale Corporate Identity Schemes
Advertiser: HOG FISH MOUSE
Date of First Appearance: Aug 1 2009 12:00AM
Entrant Company: HORNALL ANDERSON, Seattle, USA
Creative Director / Chief Executive Officer: Jack Anderson (Hornall Anderson)
Designer: Yuri Shvets (Hornall Anderson)
Typographer: Yuri Shvets (Hornall Anderson)
Typographer: Jay Hilburn (Hornall Anderson)
Media placement: Logo - Cycling - 1 August 2009
Media placement: Cycling Jersey - Cycling - 1 August 2009
Media placement: T-Shirt - Promo - 1 August 2009
Media placement: Hat - Promo - 1 August 2009

Describe the challenges and key objectives
Create a look and feel that stands out and demonstrates the fun side of the teammates and the sport.

Describe the brief from the client
Create a logo for a bicycle racing team that can be applied to a variety of promotional goods, while representing the blend of unique personalities of the teammates.

Describe how you arrived at the final design
The final design reflects a funny experience (turned inside joke) shared by the teammates during a dinner together on one of their cycling trips.