Dallas Restaurant & Bar Design & Branding DALLAS DOLLARS by DALLAS Antwerp


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Industry Advertising agencies, Business equipment & services, Advertising & Communication
Media Design & Branding
Market Belgium
Agency DALLAS Antwerp
Creative Director Koen Van Deun, Johan Roelandt
Art Director Stijn Gansemans
Copywriter Stijn Ganseman
Designer Jeroen Keteleer
Producer Pam Ferket
Photographer Joris Bulckens
Released March 2012

Credits & Description

Category: Self Promotion
Product/Service: CREATIVE AGENCY
Agency: DALLAS
Creative Director: Stijn Gansemans (Dallas Antwerp)
Creative Director: Johan Roelandt (Dallas Antwerp)
Creative Director: Koen Van Deun (Dallas Antwerp)
Art Director: Stijn Gansemans (Dallas Antwerp)
Copywriter: Stijn Ganseman (Dallas Antwerp)
Lead Designer: Raf Thys (Dallas Antwerp)
Producer: Pam Ferket (Dallas Antwerp)
Photographer: Joris Bulckens (Jokko Photography)
Designer: Jeroen Keteleer (Mia Studio)
Media placement: Business Cards - Marketing Day, A B2B Event - 22 March 2012

Describe the brief from the client
Design remarkable agency business cards for the new agency Dallas. Create a business card that won't disappear into the dustbin but into the wallet of the prospect.

Describe the challenges and key objectives
The challenge is to stay top of mind with a business card, so the design has to be something out of the box and it has to fit the name and profile of the agency Dallas. Since the famous TV-soap Dallas is all about money, we used that as a reference. The key objective is to have a perfect conversation starter for prospect meetings.

Describe how you arrived at the final design
Business cards as we know them are history. They are either replaced by a digital version or they end up in the dustbin. That's why we came up with something out of the box: personalised US dollar bills.

Give some indication of how successful the outcome was in the market
Each time a member of the agency staff pulls out a personalised business card, it is a guaranteed conversation starter. Reactions on the Dallas Dollars are extremely positive.