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Industry Books
Media Design & Branding
Market Denmark
Photographer Jon Nordstrøm
Released March 2010

Credits & Description

Category: Books
Date of First Appearance: Mar 10 2010
Entrant Company: DESIGNBOLAGET, Copenhagen, DENMARK
Creative Director/Art Director: Claus Due (Designbolaget)
Writer/Photographer: Jon Nordstrøm (Nordstrøm Publishing)
Media placement: Book - Tattoo Shops / Book Stores - 10. March 2010

Describe the brief from the client
The assignment was to make a modern looking book on the history of Danish Tattooing. "Danish Tattooing" is a book that traces the visual development from 1895 up to the present day. Focusing on the Golden Age of the 1960s particularly rich on fascinating tales from a rough scene. The book is full of anecdotes and historical photographs of larger-than-life characters and tattooing hot-spots.
Copenhagen was the heart and soul of tattooing in Scandinavia until the mid-70s. The book returns to the present by portraying 14 working tattoo artists, along with their distinctive artwork.

Describe the challenges and key objectives
One of the challenges was to collect and edit all the material we could find about tattooing in Denmark. The material was very old and often in terrible condition - we had to take pictures of everything to make it look good.
In other words - We wanted to up-grade the aesthetics that you usually see in the world of tattoos and give it more of an art-book feel.

Describe how you arrived at the final design
We were working hard on editing all the pictures - and we were very focused on making every single spread as interesting as possible. We choose the blue font to give a reference to the basic colour of an old-school tattoo and to be the steady graphic element throughout the book. We chose a quality of paper which would show the pictures nicely - but also make them all a bit more a-like.

Give some indication of how successful the outcome was in the market
The book was to be bought in every tattoo shop and fashion store in Copenhagen spreading to Germany, rest of Scandinavia and England. The first edition is now sold out and 2nd on its way. Latest news is that some tattoo shops in New York have picked it up on a tattoo fair and it is now being sold in New York as well.