BUSINESS CARDS by Dare for Dare

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BUSINESS CARDS

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market Canada
Agency Dare
Art Director Rob Sweetman
Copywriter Bryan Collins
Released March 2011

Credits & Description

Category: Logo Design
Advertiser: DARE
Product/Service: CREATIVE AGENCY
Agency: DARE
Creative Director: Bryan Collins (Dare)
Creative Director: Rob Sweetman (Dare)
Art Director: Rob Sweetman (Dare)
Copywriter: Bryan Collins (Dare)
Production Manager: Denise Carefoot (Dare)
Programmer: Steve Lindenberg (Dare)
Studio Artist: Calvin Porter (Dare)
Studio Artist: Rob Horsman (Dare)
Media placement: Business Cards - N/a - March 1, 2011
Describe the brief from the client
We launched a new agency by merging a traditional and a digital agency to create 1 modern agency. We wanted a business card that communicated that story.
Describe the challenges and key objectives
The challenge was to create something that represented digital and traditional at the same time, without using a QR Code, because nobody uses QR Codes.
Describe how you arrived at the final design
We created digital cards by creating an app that turns a photo into an ASCII image, using each person’s contact information. Then we printed them on an old school letterpress, bringing the digital and traditional world together.
Give some indication of how successful the outcome was in the market
Our cards are always commented on by our clients and friends, and it gives us an opportunity to explain our story. As well, the cards were picked up by many design blogs.