OVERSUN CORPORATE IDENTITY PACKAGE by Art. Lebedev Studio Moscow for OVERSUN

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OVERSUN CORPORATE IDENTITY PACKAGE

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market Russia
Agency Art. Lebedev Studio Moscow
Art Director Ludwig Bystronovsky
Copywriter Tatiana Devayeva
Designer Andrey Zubrilov
Editor Yekaterina Andreyeva
Released June 2009

Credits & Description

Category: Small Scale Corporate Identity Schemes
Advertiser: OVERSUN
Product/Service: DATA CENTRE
Agency: ART.LEBEDEV STUDIO
Date of First Appearance: Jun 2 2009 12:00AM
Entrant Company: ART.LEBEDEV STUDIO, Moscow, RUSSIA
Entry URL: http://www.oversun.ru
Artistic Director: Artemy Lebedev (Art. Lebedev Studio)
Art Director: Ludwig Bystronovsky (Art. Lebedev Studio)
Designer: Andrey Zubrilov (Art. Lebedev Studio)
Imposer: Iskander Mukhamadeyev (Art. Lebedev Studio)
Technical Designer: Alexander Smetanka (Art. Lebedev Studio)
Technical Designer: Anna Ponomaryova (Art. Lebedev Studio)
Type Designer: Yelena Novosyolova (Art. Lebedev Studio)
Copywriter: Tatiana Devayeva (Art. Lebedev Studio)
Editor: Yekaterina Andreyeva (Art. Lebedev Studio)
Manager: Alexei Luri (Art. Lebedev Studio)
Manager: Irakli Agladze (Art. Lebedev Studio)
Media placement: Logo - Corporate Materials - 2 June 2009
Media placement: Envelopes, letterhead - Mailing To Partner Business - 4 February 2010
Media placement: Brandbook - Corporate Use - 4 February 2010
Media placement: business cards - corporate use - 4 February 2010

Describe the challenges and key objectives
It had to be something cosmic, or futuristic, bright and extraordinary to make Oversun stand out and become recognized, yet smart and business-like enough to declare professionalism and reliability.

Describe the brief from the client
Oversun is a startup to launch a chain of modern data centres with cutting edge technologies and advanced management. The company name came from a sci-fi story, which called for a visually striking space-theme graphic solution. They were looking for a progressive logo and corporate identity design that would convey the exceptional quality of the infotech services offered by them.

Describe how you arrived at the final design
We thought of a bright modern image to effectively catch attention and chose to use colourful gradients and abstract extraordinary shapes. Given space theme, we developed this idea and created the main logo, a flagship travelling through a portal. As we designed various spaceship parts, we were able to build a whole fleet of division logos to go along, and made these components available for future use. The identity had to be outstanding and highly modern, yet very business-like, so we proposed original printing solutions to produce smart and slick corporate materials. All guidelines are compiled into a detailed brandbook.

Give some indication of how successful the outcome was in the market

The company's first data centre Oversun Mercury (http://www.oversunmercury.ru/data-center/) opened in January 2010 and more are to be launched soon. The corporate identity makes the startup stand out among their rivals, becoming known for their use of high-end technology and top quality equipment, and efficient service. Oversun aims to lead the industry offering cutting edge infotech support for businesses and, with the strong cosmic image it now has, is making a great start.