ANIMATED CALENDAR by DDB Auckland for DDB

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ANIMATED CALENDAR

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market New Zealand
Agency DDB Auckland
Art Director Dave Brady
Released December 2010

Credits & Description

Category: Calendars
Advertiser: DDB GROUP NEW ZEALAND
Product/Service: DDB NEW ZEALAND
Agency: DDB GROUP NEW ZEALAND
Date of First Appearance: Dec 1 2010
Entrant Company: DDB GROUP NEW ZEALAND, Auckland, NEW ZEALAND
Group Executive Creative Director: Toby Talbot (DDB Group NZ/RAPP Tribal)
Head of Art/Art Director: Dave Brady (DDB Group NZ/RAPP Tribal)
Head of Copy: Paul Hankinson (DDB Group NZ/RAPP Tribal)
Agency Producer: Andy Robilliard (DDB Group NZ/RAPP Tribal)
Animator: Steve Gulik (DDB Group NZ/RAPP Tribal)
Animation: (Waxeye)
Media placement: Calendar, Direct Mailing - Distributed To 50 Key Clients And New Business Prospects - 1 December 2010/3 Weeks

Describe the brief from the client
DDB wanted to create a unique gift to send to its most valued clients and new business prospects to celebrate the dawn of a new, and hopefully, rosier year in 2011.

Describe the challenges and key objectives
It needed to reflect DDB's quality of thinking and passion and high production values.
We needed to ensure we didn't miss the mark and generate a 'why did they even bother?' response from our clients by sending them just any old calendar.

Describe how you arrived at the final design
The challenge was to create a Christmas gift for both existing clients and potential new clients that reflected DDB's quality of thinking, passion and high production values. Something that recipients would want to keep.

We thought a highly crafted calendar would meet the brief. Then we thought a highly crafted animated calendar would be even more engaging - 365 days in 365 frames.

The finished piece was a desk calendar designed like a giant flip-book which travels through the year in 365 frames of animation. A tree buds, flowers and sheds its blossoms showing the changing seasons as you flip through the months, while the background shifts through the colour spectrum to accentuate the time of year.

Give some indication of how successful the outcome was in the market
This solution gave them something unique yet practical which they could interact with all year round.
So, they'd always be reminded of, well, us.

In the words of Justin Mowday, DDB's Managing Director: "For the first time we actually had clients spontaneously ring and say thanks for their Christmas gift rather than ignore us completely".