DDB Design & Branding CHRISTMAS CARD by DDB Melbourne

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CHRISTMAS CARD

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Industry Advertising agencies, Business equipment & services, Corporate Image
Media Design & Branding
Market Australia
Agency DDB Melbourne
Executive Creative Director Grant Rutherford
Art Director Daniel Grech
Copywriter Stefanie Digianvincenzo
Released December 2010

Credits & Description

Category: Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards
Advertiser: DDB
Product/Service: CHRISTMAS GREETING
Agency: DDB GROUP MELBOURNE
Date of First Appearance: Dec 10 2010
Entrant Company: DDB GROUP MELBOURNE, AUSTRALIA
Executive Creative Director: Grant Rutherford (DDB Group Melbourne)
Group Creative Director: Glen Dickson (DDB Group Melbourne)
Group Creative Director: Rubin Cirugeda (DDB Group Melbourne)
Art Director: Daniel Grech (DDB Group Melbourne)
Copywriter: Stefanie Digianvincenzo (DDB Group Melbourne)
Print Producer: Robin Bowles (DDB Group Melbourne)
Media placement: DIGITAL PROOF - DM - 10/12/2010

Describe the brief from the client
Come up with the agency Christmas card.

Describe the challenges and key objectives
It’s one of the toughest briefs creatives will face all year – and nobody wants to do it. Sure it seems simple. But we all know how difficult it can be to dodge holiday clichés and puns on a brief like this.
Despite the obvious challenge, we set out to send clients something fresh and surprising that they simply couldn’t ignore.

Describe how you arrived at the final design
Everybody looks forward to the holidays, clients and agency folk alike. So to commemorate the end of the working year, we sent them our very last proof.
The proof of the agency Christmas card was an engaging, fresh take on a tired brief that made light of a frantic time of year.

Give some indication of how successful the outcome was in the market
It’s hard to measure a goodwill exercise. However, laughs and praise flooded in from clients once the cylinders hit their desks. Among the phone calls and emails received, were messages like this one:
“Thanks for your xmas card – it’s the best one I have seen this year!! I thought it was a job! Cheers, Michelle”