LA CHARCUTERIE BUSINESS CARD by Rethink for La Charcuterie

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Industry Stationery
Media Design & Branding
Market Canada
Agency Rethink
Creative Director Chris Staples, Ian Grais Pinco
Designer Lisa Nakamura
Producer Rhonda Waterfall
Photographer Lindsay Siu
Released August 2009

Credits & Description

Category: Stationery
Product/Service: DELI
Date of First Appearance: Aug 9 2009 12:00AM
Creative Director: Ian Grais (Rethink Communications)
Creative Director: Chris Staples (Rethink Communications)
Designer: Lisa Nakamura (Rethink Communications)
Writer: Keri Zierler (Rethink Communications)
Photographer: Lindsay Siu (Rethink Communications)
Producer: Rhonda Waterfall (Rethink Communications)
Studio Artist: Justin Renvoize (Rethink Communications)
Printers: (Metropolitan Fine Printers)
Account Services: Tricia Bradshaw (Rethink Communications)
Media placement: Stationery - Business to client distribution - August 2009

Describe the challenges and key objectives
The key objective was to showcase the charcuterie.

Describe the brief from the client
La Charcuterie is a deli/restaurant hybrid known for serving up delicious sandwiches packed with fresh deli meat. Our goal was to create an identity that showcased this cold-cut centricity.

Describe how you arrived at the final design
We die-cut the double-sided business cards in circles to resemble the actual cold cuts at La Charcuterie. For added authenticity, we strung them in the type of netting used to hang cured deli meats. The letterhead and envelopes were printed on butcher paper—the very same paper they wrap their sandwiches in.

Give some indication of how successful the outcome was in the market
The identity was a huge success and was showcased on countless blogs, most notably Swiss Miss. Thanks to the online buzz, the identity was also featured in magazines such as How Design and France’s Étapes, and will be in upcoming Japanese design book Design Textures. All of this exposure has raised the profile of the small local deli to an international level; the line-up for sandwiches is longer than it has ever been.