Deloitte Design & Branding DELOITTE E-CARD by The Partners

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DELOITTE E-CARD

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Industry Business equipment & services
Media Design & Branding
Market United Kingdom
Agency The Partners
Creative Director Nick Eagleton
Released December 2010

Credits & Description

Category: Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards
Advertiser: DELOITTE
Product/Service: PROFESSIONAL SERVICES
Agency: THE PARTNERS
Date of First Appearance: Dec 20 2010
Entrant Company: THE PARTNERS, London, UNITED KINGDOM
Managing Director: Jim Prior (The Partners)
Creative Director: Nick Eagleton (The Partners)
Senior Designer: Ross Fordham (The Partners)
Media placement: Holiday Card - emailer - Christmas Season 2010

Describe the brief from the client
Create an engaging Christmas card for Deloitte’s international clients.

Describe the challenges and key objectives
The card could not mention Christmas, include humour or festive puns, could make no cultural references and had to be completely inoffensive to anyone, anywhere in the world.

Describe how you arrived at the final design
Keep it personal and keep it everyday. The message focuses on the human side of the festive season, where the mundane rituals of work are exchanged for the fun and frivolity of home.

Give some indication of how successful the outcome was in the market
It became the most loved and successful Christmas greeting Deloitte has ever created.