Deloitte Design & Branding WELCOME TO THE GREEN DOT by The Partners

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WELCOME TO THE GREEN DOT

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Industry Banking & Financial Services
Media Design & Branding
Market United Kingdom
Agency The Partners
Creative Director Nick Eagleton
Designer Basile Cuvelier
Released January 2012

Credits & Description

Category: Consumer Services
Advertiser: DELOITTE
Product/Service: FINANCIAL SERIVCES
Agency: THE PARTNERS
Creative Director: Nick Eagleton (The Partners)
Design Director: Ross Fordham (The Partners)
Designer: Basile Cuvelier (The Partners)
Media placement: Deloitte Davos - World Economic Forum - Jan 2011
Media placement: Planetsaver - On All Deloitte Employee Computers - Feb 2011
Media placement: Timesaver - On All Deloitte Employee Computers - Feb 2012

Describe the brief from the client
Deloitte. 150 years old. 182,000 people. 142 countries. And indistinguishable from its competitors. What would it take to put one of the world’s largest financial services firm out of the pack and into a category of one?

Describe how you arrived at the final design
Ideas. Clever words or a new paint job would never have succeeded in the world of professional services, so the answer lay in innovation and creativity. For 5 years we have given Deloitte a constant stream of tangible, shareable ideas for everything from installations to apps to bikes. These have helped transform perceptions of this most conservative of industries both internally and externally.

Give some indication of how successful the outcome was in the market
Deloitte’s Green Dot has literally become an icon in their industry. After 150 years Deloitte have become the no.1 professional services firm in the world, and are leading the way for their industry in the use of social, mobile and innovation.