YOU'LL BE THE FIRST TO DISCOVER A NEW GENIUS by BBDO Russia Group for NATIONAL DELPHIC COUNSEL OF RUSSIA

Adsarchive » Design & Branding » NATIONAL DELPHIC COUNSEL OF RUSSIA » YOU'LL BE THE FIRST TO DISCOVER A NEW GENIUS

YOU'LL BE THE FIRST TO DISCOVER A NEW GENIUS

Pin to Collection
Add a note
Industry Culture, Leisure & Sport, Business equipment & services, Corporate Image
Media Design & Branding
Market Russia
Agency BBDO Russia Group
Creative Director Igor Lutz
Art Director Denis Lapshinov
Copywriter Denis Eliseev
Illustrator Sasha Istratova, Roma Lubimov, Mihail Pitertsev, Vladimir Tomin, Valya Naumova, Ekaterina Konova, Sasha Kuznetsova
Released March 2010

Credits & Description

Category: Posters
Advertiser: NATIONAL DELPHIC COUNSEL OF RUSSIA
Product/Service: DELPHIC GAMES
Agency: BBDO RUSSIA GROUP
Date of First Appearance: Mar 20 2010
Entrant Company: BBDO RUSSIA GROUP, Moscow, RUSSIA
Illustrator: Vladimir Tomin
Illustrator: Valya Naumova
Creative Director: Igor Lutz (BBDO Russia Group)
Art Director: Denis Lapshinov (BBDO Russia Group)
Copywriter: Denis Eliseev (BBDO Russia Group)
Account Manager: Stas Bochkov (BBDO Russia Group)
Illustrator: Ekaterina Konova
Illustrator: Mihail Pitertsev
Illustrator: Sasha Istratova
Illustrator: Sasha Kuznetsova
Illustrator: Roma Lubimov
Media placement: Malevich - Orion-City Displays - 20 March, 2010 - 20 May, 2010
Media placement: Rodchenko - Orion-City Displays - 20 March, 2010 - 20 May, 2010
Media placement: Rubenshtein - Orion-City Displays - 20 March, 2010 - 20 May, 2010
Media placement: Mayakovsky - Orion-City Displays - 20 March, 2010 - 20 May, 2010
Media placement: Shalyapin - Orion-City Displays - 20 March, 2010 - 20 May, 2010
Media placement: Rakhmaninov - Orion-City Displays - 20 March, 2010 - 20 May, 2010
Media placement: Glinka - Orion-City Displays - 20 March, 2010 - 20 May, 2010
Media placement: Tchaikovsky - Orion-City Displays - 20 March, 2010 - 20 May, 2010
Media placement: Sobinov - Orion-City Displays - 20 March, 2010 - 20 May, 2010

Describe the brief from the client
To tell about Delphic Games as a young talent forum - a competition in various arts and aimed discovering your hopefuls - the youth who will shape cultural face of Russia in the nearest future.

Describe the challenges and key objectives
Initially we had very limited production budget. And also as given Media we had mainly out of home advertising as a part of Governmental social program of culture support.

Describe how you arrived at the final design
YOU'LL BE THE FIRST TO DISCOVER A NEW GENIUS - we proposed to kick off this idea to young and yet uncelebrated artists and illustrators. Each of them could select own inspiring and recognized genius (whose occupation should be covered by an existing nomination of the Games) and create an artwork on the topic. The best works were selected for the outdoor advertising, and the authors - for the 1st time gained an opportunity to make a statement in the professional community.

Give some indication of how successful the outcome was in the market
This outdoor advertising was so successful, that was decided to produce Delphic Games calendar with the same idea and layouts. And 4 of 7 illustrators have got a significant career promotion.