Lira Odonto Design & Branding CHEWING GUM BUSINESS CARDS by Artplan Sao Paulo, Mohallem Meirelles

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Industry Hospitals, Healthcare facilities & Medical Services
Media Design & Branding
Market Brazil
Agency Artplan Sao Paulo
Agency Mohallem Meirelles
Art Director Rodrigo Moraes
Copywriter Julio Cesar D'alfonso
Producer Bruno Werner
Photographer Ariê Magalhães
Account Supervisor Fabio Saragiotto
Released April 2011

Credits & Description

Category: Logo Design
Advertiser: LIRA ODONTO
Product/Service: DENTAL OFFICES
Date of First Appearance: Apr 5 2011
Entrant Company: MOHALLEM/ARTPLAN, São Paulo, BRAZIL
President/Creative Director: Eugênio Mohallem (Mohallem/Artplan)
Head of Art: Marcus Kawamura (Mohallem/Artplan)
Copywriter: Julio D'Alfonso (Mohallem/Artplan)
Art Director: Rodrigo Moraes (Mohallem/Artplan)
Producer: Bruno Werner (Mohallem/Artplan)
Assistant Producer: Wagner Romano (Mohallem/Artplan)
Account Director: Ana Paula Sanchéz (Mohallem/Artplan)
Account Supervisor: Fabio Saragiotto (Mohallem/Artplan)
Photographer: Arie Magalhaes (Mohallem/Artplan)
Media placement: Business Card - Dental Offices - 05 April 2011

Describe the brief from the client
Liraodonto is a chain of dental offices based in São Paulo. We were asked to create business cards for all their dentists.

Describe the challenges and key objectives
We thought the dentists’ business cards could also be a good way to promote the brand. Our objective was to make people think if they needed to go to the dentist.

Describe how you arrived at the final design
Bad breath could be an indication of dental health problems. So we transformed a business card in a piece of sugar-free gum. It not only contained all the information about Liraodonto, but also a useful piece of chewing gum for those who needed to freshen their breath.

Give some indication of how successful the outcome was in the market
The business cards were not only useful for giving the information about Liraodonto. They also made people reflect whether it was time for them to make an appointment and check if everything was OK with their teeth.