DUAL-SIDED BUSINESS CARD by MacLaren McCann Toronto for DR. KENNITH MONTAGUE AND ASSOCIATES

DUAL-SIDED BUSINESS CARD

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Industry Hospitals, Healthcare facilities & Medical Services
Media Design & Branding
Market Canada
Agency MacLaren McCann Toronto
Creative Director Sean Davison
Art Director Vic Bath
Copywriter Rana Chatterjee
Released June 2010

Credits & Description

Category: Logo Design
Advertiser: DR. KENNITH MONTAGUE AND ASSOCIATES
Product/Service: DENTIST/SWEET SHOP
Agency: MacLAREN McCANN
Date of First Appearance: Jun 5 2010
Entrant Company: MacLAREN McCANN, Toronto, CANADA
Creative Director: Sean Davison (MacLaren McCann)
Group Creative Director/Assistant Director: Frank Lepre (MacLaren McCann)
Art Director: Vic Bath (MacLaren McCann)
Copywriter: Rana Chatterjee (MacLaren McCann)
Media placement: Business Card - Dentist Office - July 1, 2010
Media placement: Sweet Thrills - Candy Store - July 1, 2010

Describe the brief from the client
Design a business card for Dr. Kenneth Montague, Dentist.

Describe the challenges and key objectives
Dr. Kenneth Montague recently changed office locations and required making his presence known in a new neighbourhood.

Describe how you arrived at the final design
We partnered with Sweet Thrills, a local candy store to help spread our message. When customers picked up a Sweet Thrills business card, they found Dr. Montague’s business card on the reverse side – a great way to inform locals there’s a new dentist in the area.

Give some indication of how successful the outcome was in the market
This dual-sided business card was picked up by several advertising websites and blogs, and makes a great case for local businesses working together to promote themselves.