Dentsu Design & Branding ISID RECRUIT 2012 by Dentsu Inc. Tokyo

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Industry Recruiting
Media Design & Branding
Market Japan
Agency Dentsu Inc. Tokyo
Creative Director Katsumi Yutani
Art Director Takahiro Kurashima
Copywriter Miki Ishida
Designer Sumito Haneda
Released October 2010

Credits & Description

Category: Posters
Product/Service: RECRUITMENT
Agency: DENTSU
Date of First Appearance: Oct 1 2010
Entrant Company: DENTSU, Tokyo, JAPAN
Creative Director: Katsumi Yutani (DENTSU)
Copywriter: Miki Ishida (DENTSU)
Art Director: Takahiro Kurashima (DENTSU)
Designer: Sumito Haneda
Account Executive: Takuya Kodama (DENTSU)
Media placement: Posters - Tokyo, Japan - 1 October 2010

Describe the brief from the client
Support ISID, Information Services International-Dentsu, Ltd.’s recruitment campaign.

Describe the challenges and key objectives
ISID uses "Form 1000" as its visual corporate identity. "Form 1000" represents the variety of the people who work at the company. Employees use 1,000 different kinds of business cards on which 1,000 different forms are printed. New forms were created for incoming employees and animated using a traditional slide animation technique. We wanted the students to view ISID with a sense of wonder, so we used "i!" as the catch phrase. The "i" stands for the first person "I" and the exclamation mark suggests a feeling of amazement.

Describe how you arrived at the final design
The poster used at the event venue had a film placed slightly off the basic paper, so that passersby would see the graphics moving as their point of view changed. By placing and moving the attached sheet over the illustrations, the graphics swirl, sway, expand, shrink or move forward and backward. The handbook serves as a company brochure for recruiting students and it is designed to be moved in different ways.

Give some indication of how successful the outcome was in the market
The posters were talked about by a great number of students on employment-related websites.