Dentsu Design & Branding ASIAN DIVERSITY: SHAPES TO COME - WHY ANIME INSPIRES THE WORLD by Dentsu Inc. Tokyo

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ASIAN DIVERSITY: SHAPES TO COME - WHY ANIME INSPIRES THE WORLD

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market Japan
Agency Dentsu Inc. Tokyo
Creative Director Akira Kagami
Art Director Tsubasa Adachi
Designer You Kitanaka, Shuji Komiyama
Released March 2012

Credits & Description

Category: Posters
Advertiser: DENTSU TOKYO
Product/Service: CANNES DENTSU SEMINAR 2011
Agency: DENTSU
Creative Director: Akira Kagami (Dentsu Tokyo)
Copywriter/Illustrator: Yuichi Kitada (Dentsu Tokyo)
Art Director: Tsubasa Adachi (Dentsu Tokyo)
Designer: You Kitanaka (J.c.spark Tokyo)
Designer: Shuji Komiyama (J.c.spark Tokyo)
Agency Producer: Yuzuru Hasegawa (Dentsu Tokyo)
Character: Mirai Suenaga (Mirai)
Plate Making/Printing: Shunichi Asano (Ad Seeds)
Media placement: Posters - Cannes Venue - 19 June 2011 - 25 June 2011

Describe the brief from the client
A poster to introduce a seminar about Japanese animation.

Describe the challenges and key objectives
Anime is a special thing to Japanese and many Asians. We are immersed in it as children and some stay passionate fans, loving it religiously. This poster is to communicate this context and expanse of anime in Asia to a western audience.

Describe how you arrived at the final design
Over 30 fictitious anime characters are designed to resemble a Thousand Armed Goddess statue. Gold leaf stamping and embossing printing techniques are used to create a statuesque depth on a flat surface.

Give some indication of how successful the outcome was in the market
Audience count surpassed that of the previous year. Achieved high visibility & collectively with poster enthusiasts were peeling them off the wall even before the opening of the show.