DEPECHE MODE - WEBSITE by J. Walter Thompson Beirut for Depechemode

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DEPECHE MODE - WEBSITE

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Industry Retail, Distribution & Rental companies, Apparel & Accessories Stores
Media Design & Branding
Market Lebanon
Agency J. Walter Thompson Beirut
Released January 2011

Credits & Description

Category: Online Digital Design
Advertiser: DEPECHE MODE
Product/Service: FASHION RETAILER
Agency: JWT
Date of First Appearance: Jan 4 2011
Entrant Company: JWT, Beirut, LEBANON
Entry URL: http://www.depechemode.com.lb
-: JWT-Beirut (JWT-Beirut)
Media placement: Website - www.depechemode.com.lb - 1 December 2010

Describe the brief from the client
The brief was to design and launch the corporate site of Depechemode, a women’s exclusive fashion concept store.

Describe the challenges and key objectives
Based on the duality of a woman’s personality – appearance Vs. character, and to further enhance the concept-store platform, Depechmode’s website is an ongoing creative process where up-and-coming local artists are promoted through a diverse playlist and where a corner is fully dedicated to young talent through the idea sharing feature.

Describe how you arrived at the final design
The website was inspired by women’s dual personality. Outer and inner beauty.

Give some indication of how successful the outcome was in the market
The website reached a wide target of clients, potential clients and local artists.