SPIEGEL CAMPAIGN by Jung Von Matt/Alster Hamburg for Der Spiegel

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SPIEGEL CAMPAIGN

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Industry Magazines
Media Design & Branding
Market Germany
Agency Jung Von Matt/Alster Hamburg
Art Director Jan Rexhausen
Released September 2009

Credits & Description

Category: Posters
Advertiser: SPIEGEL-VERLAG RUDOLF AUGSTEIN
Product/Service: SPIEGEL-MAGAZINE
Agency: JUNG von MATT
Date of First Appearance: Sep 1 2009 12:00AM
Entrant Company: JUNG von MATT, Hamburg, GERMANY
Creative Direction: Doerte Spengler-Ahrens (Jung von Matt)
Creative Direction: Jan Rexhausen (Jung von Matt)
Creative Direction: Wolf Heumann (Jung von Matt)
Creative Direction: Sascha Hanke (Jung von Matt)
Art Direction: Jan Rexhausen (Jung von Matt)
Illustration: David Von Bassewitz (David Von Bassewitz)
Copywriting: Doerte Spengler-Ahrens (Jung von Matt)
Copywriting: Henning Mueller-Dannhausen (Jung von Matt)
Account Management: Guido Kirschner (Jung von Matt)
Account Management: Nina Ziebell (Jung von Matt)
Art Buying: Susanne Nagel (Jung von Matt)
Art Buying: Mona Schulze (Jung von Matt)
Media placement: Poster - Newspaper Kiosks - 01.09.2009

Describe the challenges and key objectives
More and more readers only read the SPIEGEL in the Internet. We wanted to strengthen the importance of the printed issue.

Describe the brief from the client
We were briefed to shape the SPIEGEL as the most profound German investigative political magazine.

Describe how you arrived at the final design
SPIEGEL has the most substantiated analyses. We translate the SPEIGEL’s unique journalistic quality into a fascinating visual: A big picture that is drawn by many many small pictures all the details and background information.

Give some indication of how successful the outcome was in the market
In a general decline magazine subscriptions the SPIEGEL managed to not only maintain his market leadership, but slightly increased the number of subscriptions as well as impulse purchases.