A BRITISH SUMMER PARTY by The Partners for The Partners

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A BRITISH SUMMER PARTY

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Industry Advertising & Communication
Media Design & Branding
Market United Kingdom
Agency The Partners
Creative Director Jack Renwick
Designer Dave Wood
Illustrator Chris Wilson
Released June 2009

Credits & Description

Category: Posters
Advertiser: THE PARTNERS
Product/Service: DESIGN AND BRANDING AGENCY
Agency: THE PARTNERS
Date of First Appearance: Jun 17 2009 12:00AM
Entrant Company: THE PARTNERS, London, UNITED KINGDOM
Creative Director: Jack Renwick (The Partners)
Senior Designer: Kevin Lan (The Partners)
Designer: Dave Wood (The Partners)
Illustrator: Chris Wilson (Led Pencil)
Media placement: Poster - Design Studio - June 2009

Describe the challenges and key objectives
When we created posters to promote a typically British summertime party, there was only one thing we could rely on – the unreliable weather.

Describe the brief from the client
Promote a summer party for a design agency

Describe how you arrived at the final design
Using the well-known graphic language of weather symbols we let our guests know exactly what to expect at the party: burgers, ice cream and plenty of beer.

Give some indication of how successful the outcome was in the market
The party was a great success.