DESIGN FOR A PAIR OF GLASSES by GERMINAL COMUNICACIÓN for FUNDACION MURCIA

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DESIGN FOR A PAIR OF GLASSES

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market Spain
Agency GERMINAL COMUNICACIÓN
Creative Juan Cosme Pérez
Released December 2009

Credits & Description

Category: Posters
Advertiser: FUNDACIÓN MURCIA XXI
Product/Service: DESIGN AWARDS
Agency: GERMINAL COMUNICACIÓN
Date of First Appearance: Jan 1 2010 12:00AM
Entrant Company: GERMINAL COMUNICACIÓN, MURCIA, SPAIN
Creative: Juan Cosme Pérez (Germinal Comunicación)
Media placement: Design awards - Posters - 01/01/2010

Describe the challenges and key objectives
The objective of the campaign was to communicate the awards, creating maximum awareness, particularly amongst the Spanish graphic design profession and those intending to join it. As such, aware of the audience we were targeting, in our strategy we went for a minimalist style, sober and conceptual, very common in graphic design. In addition, this design scheme would help ensure that passersby, whether related to the sector or not, would be able to quite quickly decipher who was sending the message and who it was targeting. In our strategy, one of our premises was not to visually represent the item participants would have to design in the poster, in order not to “contaminate” creatively speaking, nor to lead competition participants in any particular direction.

Describe the brief from the client
Campaign run for the national design competition: “Non-boring design awards”.

Describe how you arrived at the final design
The design reads: National Non-Boring Design Awards. Design for a pair of glasses. Because in this edition of the awards participants were asked to design a pair of glasses, we adopted a graphic code that was reminiscent of the eye tests carried out at the opticians. As such the typography in the design goes from large to small. Just when we get to the smallest words in the title is when we read: design for a pair of glasses.

Give some indication of how successful the outcome was in the market
The poster campaign ran at national level. Evidence of the achievement of the objectives was provided by the considerable increase in participation in the competition.