YOUTH LOYALITY CARD by Isobar Budapest for T-Mobile

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YOUTH LOYALITY CARD

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market Hungary
Agency Isobar Budapest
Creative Director Márton Jedlicska, Balázs Tompa
Copywriter Bence Hupján
Designer Gyula Gabor Toth, Gábor Vitáris
Released February 2011

Credits & Description

Category: Online Digital Design
Advertiser: T-MOBLIE
Product/Service: DESIGN MOB
Agency: KIROWSKI
Date of First Appearance: Feb 15 2011
Entrant Company: KIROWSKI, Budapest, HUNGARY
Entry URL: http://www.designmob.hu
Social Media Specialist: Gábor Banga (Kirowski Zrt.)
Agency Producer: Kata Bányász (Kirowski Zrt.)
Copywriter: Bence Hupján (Kirowski Zrt.)
Front-end Developer: Balázs Buri (Kirowski Zrt.)
Chief Art Director: Dániel Deme (Kirowski Zrt.)
Information Systems Manager: Péter Földesi (Kirowski Zrt.)
Designer: Gyula Tóth (Kirowski Zrt.)
Strategy Planner: Zoltán Havasi (Kirowski Zrt.)
Creative Director: Márton Jedlicska (Kirowski Zrt.)
Junior Copywriter: Bence Bognár (Kirowski Zrt.)
Senior PHP Developer: Krisztián Nagy (Kirowski Zrt.)
Account Executive: László Tóth (Kirowski Zrt.)
Front-end Developer: István Lovas (Kirowski Zrt.)
Multimedia developer: András Pásztor (Kirowski Zrt.)
Creative Director: Balázs Tompa (Kirowski Zrt.)
Designer: Gábor Vitáris (Kirowski Zrt.)
Senior PHP Developer: Tamás Uhrin (Kirowski Zrt.)
Front-end Developer: László Moczó (Kirowski Zrt.)
Creative Productions Director: Éva Pőcze (Kirowski Zrt.)
Front-end Developer: Csaba Tuncsik (Kirowski Zrt.)
Media placement: Website - Website - 15 February 2011-25 March 2011

Describe the brief from the client
Create a site for the design contest of T-Mobile’s first loyalty card for a notoriously difficult target group: the youngsters.

Describe the challenges and key objectives
Instead of assigning a trendy graphic designer to design it, we asked our target group to do it.

Describe how you arrived at the final design
We created a special website in which, for the period of 10 days, users could create their own card (one on top of the other) with a limited amount of ink so no one could comlpletely repaint others' work.

Give some indication of how successful the outcome was in the market
Several thousand entries were submitted during the “festival” days with sometimes over 100 people designing at the same time.
The final card was designed by 10,446 individuals.