DESIGNREISEN STATIONERY by MARTIN ET KARCZINSKI for DESIGNREISEN

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DESIGNREISEN STATIONERY

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Industry Stationery, Business equipment & services, Corporate Image
Media Design & Branding
Market Germany
Agency MARTIN ET KARCZINSKI
Designer Nadine Abeler, Hélène Kratz, Rafael Dietzel
Released February 2009

Credits & Description

Category: Stationery
Advertiser: DESIGNREISEN
Product/Service: LUXURY TRAVEL
Agency: MARTIN ET KARCZINSKI
Date of First Appearance: Mar 1 2009 12:00AM
Entrant Company: MARTIN ET KARCZINSKI, Munich, GERMANY
Creative Director/Consultant: Peter Martin (Martin Et Karczinski)
Consultant: Daniel Karczinski (Martin Et Karczinski)
Designer: Nadine Abeler (Martin Et Karczinski)
Designer: Hélène Kratz (Martin Et Karczinski)
Designer: Rafael Dietzel (Martin Et Karczinski)
Media placement: Letterhead - Contact With Customers - March 2009
Media placement: Business Cards - Contact With Customers - March 2009
Media placement: Voucher With Envelope - For Customers - March 2009

Describe the challenges and key objectives
The Designreisen office stationery has to convey an impression of the perfection and passion that make the Designreisen concept so unique and special.

Describe the brief from the client
Designreisen is a luxury travel agency. It offers exclusive holidays to people who want to travel in a chic and unusual way.

Describe how you arrived at the final design
The exclusive character of the brand is conveyed through the logotype, a unique typography concept and the selection of colours. Two birds of paradise metaphorically show the way to the most beautiful paradises on earth. Noble black, white and bronze express the special elegance and the premium character of Designreisen – additionally emphasised by hot foil stamping and screen printing.

Give some indication of how successful the outcome was in the market
The design successfully established the brand in the field of luxury travel. One of Designreisen’s partners, The Opposite House, returned from an international travel exhibition in France and remarked: “By the way I must say that you have the best business card I saw in Cannes!“