WDET 101.9 IDENTITY SYSTEM by Team Detroit for WDET RADIO

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WDET 101.9 IDENTITY SYSTEM

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Industry TV Channels/Radio Stations and Programmes
Media Design & Branding
Market United States
Agency Team Detroit
Creative Director Dan Weber, Todd Ruthven
Designer Tim Mccaffrey, Lindsay Landgraff
Released October 2010

Credits & Description

Category: Publications & Business Communications
Advertiser: WDET RADIO
Product/Service: DETROIT PUBLIC RADIO
Agency: TEAM DETROIT
Date of First Appearance: Oct 10 2010
Entrant Company: TEAM DETROIT, USA
Chief Creative Officer: Toby Barlow (Team Detroit)
Creative Director: Todd Ruthven (Team Detroit)
Creative Director: Dan Weber (Team Detroit)
Design Director: Michele Silvestri (Team Detroit)
Designer: Lindsay Landgraff (Team Detroit)
Designer: Tim McCaffrey (Team Detroit)
Planner: Wendy Owen (Team Detroit)
Media placement: Brand Book - Internal Marketing Team - 10 October 2010

Describe the brief from the client
As a catalyst for the revival of the city of Detroit, the task was great: craft a brand that acknowledges where they have been, cast a vision for where they are headed and give them the visual tools to make an emotional connection with their listeners.

Describe the challenges and key objectives
As Detroit’s non-profit, public radio station since 1952, WDET had a tired, ambiguous brand that the people of Detroit had disconnected from.

Describe how you arrived at the final design
Inspired by the city’s rich colours and textures, historic Blue Note album covers and the simple notion of conversation, we created a new WDET brand world featuring bold shapes, forms and hues to evoke curiosity and instigate listener dialogue.

Give some indication of how successful the outcome was in the market
This new identity elevates the voice of local non-profit radio in Detroit through a visual language that has a greater relevance to the station’s diverse community of listeners and is authentic to the City of Detroit in an energetic, progressive and inspiring way.