Devimco & Groupe Cholette Design & Branding DISTRICT GRIFFIN by BleuBlancRouge Montreal


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Industry Real Estate
Media Design & Branding
Market Canada
Agency BleuBlancRouge Montreal
Creative Director Daniel Fortin
Released September 2010

Credits & Description

Category: Design Typography
Product/Service: REAL ESTATE
Date of First Appearance: Sep 1 2010
Entrant Company: BLEUBLANCROUGE, Montreal, CANADA
Designer/Typographer: Joe Lapalme (Bleublancrouge)
Creative Director: Daniel Fortin (Bleublancrouge)
Media placement: Typogrphy - ... - ...

Describe the brief from the client
To demonstrate their good will in respecting the rich and precarious industrial history of the Griffintown quarter located in Montreal, two promoters wanted to communicate an image that was all-encompassing to its residents and its environment, with a vision toward the future and create a sense of belonging for those within its community among its future residents.

Describe how you arrived at the final design
As part of a brand inspired by the historical richness of its location, the Griffin typography represents and is reminiscent of the architecture that runs alongside the railway of that particular site.

Give some indication of how successful the outcome was in the market
The Discovery Center, permits an immersion into the complete project and of its surrounding neighborhood.