Dextro Energy Design & Branding 2011 CALCULATION CALENDAR by Kempertrautmann Hamburg

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2011 CALCULATION CALENDAR

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Industry Health & Pharmaceutical Products
Media Design & Branding
Market Germany
Agency Kempertrautmann Hamburg
Creative Director Marcell Francke, Patrick Matthiensen
Art Director Leif Johannsen
Copywriter Sebastian Merget
Released December 2010

Credits & Description

Category: Calendars
Advertiser: DEXTRO ENERGY
Product/Service: DEXTRO ENERGY
Agency: KEMPERTRAUTMANN
Date of First Appearance: Dec 2 2010
Entrant Company: KEMPERTRAUTMANN, Hamburg, GERMANY
Creative Director: Marcell Francke (kempertrautmann gmbh)
Creative Director: Patrick Matthiensen (kempertrautmann gmbh)
Art Director: Leif Johannsen (kempertrautmann gmbh)
Copywriter: Sebastian Merget (kempertrautmann gmbh)
Graphic Designer: Bruno Luglio (kempertrautmann gmbh)
Account Manager: Griselda Welsing (kempertrautmann gmbh)
Account Manager: Carolin Panier (kempertrautmann gmbh)
Production: Alexander Kate (cmp)
Post Production: Kristian Mauer (appel Grafik)
Media placement: Calendar - Schools And Universities - 02.12.2010

Describe the brief from the client
Dextro Energy increases your performance and ability to concentrate. We had to get this message across to our target group.

Describe the challenges and key objectives
The challenge was to get this message across to our target group, pupils and students in a surprising way.

Describe how you arrived at the final design
In line with the “Bring out your best” slogan, we designed a calender where every date had to be worked out using a mathematical formula. The design focuses on the idea using the CI of Dextro Energy.

Give some indication of how successful the outcome was in the market
The “Calculation Calendar 2011” was very popular. Weeks after the promotion went off, the Dextro Energy Office was still getting orders for more calendars.