Deza Design & Branding WE ARE IN THE TOP by Deza

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market Russia
Agency Deza
Creative Director Alexander Suvorov
Art Director Irina Schmidt, Danil Yartsev
Released January 2012

Credits & Description

Category: Self Promotion
Advertiser: DEZA
Agency: DEZA
Creative Director: Alexander Suvorov (DEZA)
Director Of Studio: Ilona Koltynyuk (DEZA)
Art Director: Irina Schmidt (DEZA)
Art Director: Danil Yartsev (DEZA)
Product Manager: Natalia Yadrikhinskaya (DEZA)
Product Manager: Elizaveta Kuleshova (DEZA)
Concept: Andrey Gritsinsky (DEZA)
Design: Yulia Chaytsyna (DEZA)
Design: Nina Kleopina (DEZA)
Design: Nastya Zhukovskaya (DEZA)
Design: Andrey Chigarev (DEZA)
Design: Artem Andryushkin (DEZA)
Copyright: Mikhail Rakov (DEZA)
Copyright: Elena Palamarchuk (DEZA)
Media placement: Temporary Exhibition - The Works Were Presented At The Largest Exhibition Of Design And Advertising In Russia 2012 - December 2011-April 2012

Describe the brief from the client
The results of 2011 show Studio DEZA is among the 10 best studios and agencies in Russia in the category ‘Brand Design’. Therefore, we had a task to create a calendar of studio, a new portfolio and a stand for an exhibition. All these works had to reflect our leadership positions and communicate how we got that and to what we strive for.
Target audience: marketing and advertising specialists, in the companies, that are our clients.

Describe the challenges and key objectives
The main challenge is to convey 3 messages to our clients and potential customers:
- The studio is a leader in design
- We share our success with our clients because we are the team
- We strive for new successful projects

Every piece of work had to resolve its part of job to portray these messages:
- The portfolio had to show that we owed our success to the successful projects that we did together with our clients
- The stand had to show our success and how we did it, and show that the studio is always open to new clients and projects
- The calendar is supposed to show how we were doing our projects

Describe how you arrived at the final design
We`d put all our latest projects in our new portfolio. And we dressed it in yellow jersey, because it`s a symbol of high achievement and teamwork.
The stand: As one of the challenges was to show that it is open, we decided to do it in street style. The walls were painted with graffiti on the outside, and yellow on the inside. We presented our work, and our team invited clients to join us.
The calendar: We decided to tell 12 stories about how we’re doing on our projects. We decided to do it with humour and typography. Moreover, we wanted to show that our creative solutions could be very varied.

Give some indication of how successful the outcome was in the market
The stand of studio DEZA was by main the entrance of an exhibition of advertising, so the stand was seen by about 20,000 visitors. They were informed about the achievements of the studio. In addition, our calendars and portfolios were spread throughout the exhibition.
About 180 clients had expressed a desire to cooperate with the studio DEZA. 10 projects are being discussed in a week after the event.
The studio DEZA received the award for 'Best Team' at the Moscow Exhibition of Design and Advertising, 2012.