VIDEO MANIFESTO by DESIGN COM Z for DEZIGN COM Z

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VIDEO MANIFESTO

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Industry Advertising agencies, Business equipment & services, Advertising & Communication
Media Design & Branding
Market Brazil
Agency DESIGN COM Z
Creative Director Zeuner Fraissat
Designer Max Duarte
Released October 2009

Credits & Description

Category: Self Promotion
Advertiser: DEZIGN COM Z
Product/Service: DESIGN AGENCY
Agency: DESIGN COM Z
Date of First Appearance: Oct 1 2009 12:00AM
Entrant Company: DESIGN COM Z, Sao Paulo, BRAZIL
Entry URL: http://dezigncomz.com.br
Creative Director: Zeuner Fraissat (Dezign com Z)
Designer: Max Duarte (Dezign com Z)
Media placement: Launch of the video - internet - 10 October 2009

Describe the challenges and key objectives

Our main challenge was to create an inspiring piece, which had a strong conceptual aspect and could simply show the way we think about design.

Describe the brief from the client
We should create a Video from the Manifesto Dezign com Z, printed in the portfolio, to be aired on the agency's Web site and on sites like YouTube and Vimeo.

Describe how you arrived at the final design
We created a video with motion pictures and videos of the Street 25 de Março, a popular market region of Sao Paulo, which served as a metaphor to visually translate that concept. We invited a group of partners´photographers to the street to photograph and film the criativity that is in the popular culture.

Give some indication of how successful the outcome was in the market
Our video was commented on blogs, Twitter and social networks. The phrase of the Manifesto 'If design were a verb, it would be the verb TO BE' was repeated by professionals, students, customers as a beautiful synthesis of what design is.