Diastix Design & Branding THE PISSING FLYER by BBDO Mumbai

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THE PISSING FLYER

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Industry Health & Pharmaceutical Products
Media Design & Branding
Market India
Agency BBDO Mumbai
Art Director Josy Paul, Sagar Jadhav, Rajdeepak Das, Sandeep Sawant, Pashyn Sethna
Copywriter Sagar Jadhav
Released January 2012

Credits & Description

Category: Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards
Advertiser: BAYER
Product/Service: DIASTIX
Agency: BBDO INDIA
Chairman/Chief Creative Officer: Josy Paul (Bbdo India)
Executive Creative Director: Rajdeepak Das (Bbdo India)
Creative Director: Sandeep Sawant/Josy Paul/Rajdeepak Das (Bbdo India)
Copywriter: Josy Paul/Pashyn Sethna/Rajdeepak Das/Sandeep Sawant/Sagar Jadhav (Bbdo India)
Art Director: Sandeep Sawant/Sagar Jadhav/Pashyn Sethna/Rajdeepak Das/Josy Paul (Bbdo India)
Client Servicing: Keegan D'mello (Bbdo India)
Retouch Artist: Hitesh Shah/Shankar Yelugu (Bbdo India)
Media placement: Flyer - Placed in restrooms of pubs, restaurants, malls - 23-01-2012

Describe the brief from the client
With the launch of Diastix Urine Test Strips, Bayer wanted to demonstrate to consumers how easily they can check blood sugar levels, at their own convenience.

Describe the challenges and key objectives
India is the diabetes capital of the world. People are advised to keep regular tabs on their blood sugar, but find processes like blood tests and laboratory visits rather tedious.

Describe how you arrived at the final design
A flyer that invites consumers to test the simplicity of Diastix, on the spot.

We took consumers at restrooms of restaurants, pubs and malls by surprise. The displayed flyers allowed them to pass urine all over it, with the shade of the paper designed to change on use.
It explained the similar functioning of our test strips that accurately indicate blood sugar levels when used.

We demonstrated how convenient blood sugar checks can be, with the help of Diastix. Not to forget, bring alive the company philosophy “simple wins.”

Give some indication of how successful the outcome was in the market
The flyer’s impact was instant and for all to see, the moment they tested.

71% inquired further about the product, while the quarter sales of Diastix far surpassed the company’s expectations.