Diesel Design & Branding DIESEL ISLAND by Santo Buenos Aires

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Industry Apparel, Clothing & Footwear
Media Design & Branding
Market Argentina
Agency Santo Buenos Aires
Creative Director Sebastian Wilhelm, Maximiliano Anselmo, Pablo Minces
Copywriter Tomas Quartino
Account Supervisor Ignacio Diez
Released September 2010

Credits & Description

Category: Publications & Business Communications
Advertiser: DIESEL
Date of First Appearance: Mar 14 2011
Entry URL: http://www.diesel.com/island
Creative Director: Sebastián Wilhelm (Santo Buenos Aires S.A.)
Creative Director: Maximiliano Anselmo (Santo Buenos Aires S.A.)
Creative Director: Pablo Minces (Santo London)
Creative Director/Art Director: Luis Ghidotti (Santo Buenos Aires S.A.)
Copywriter: Tomas Quartino (Santo London)
Account Supervisor: Ignacio Diez (Santo London)
Account Manager: Sheila Suaya (Santo Buenos Aires S.A.)
Account Manager: Helena Binnie (Santo London)
Media placement: Catalogue - Diesel Island Stores (Embassies) - 14/03/2011

Describe the brief from the client
Show the new Diesel's collection, in a way that expresses Diesel's point of view about our society.

Describe the challenges and key objectives
There's a lot of brands out there. How can Diesel be the bravest? The wildest? How can Diesel say things that other brands can not say?

Describe how you arrived at the final design
The catalogue is a passport of Diesel island that not only tells the full story of a new stupid and brave nation, but also criticizes other fucked up nations. on top of that, it allows local markets to stamp them with discounts or promotions.

Give some indication of how successful the outcome was in the market
This is an ongoing campaign for spring summer of 2011, it has just started to be deployed and will continue to developed until August 2011. Until then we are not able to measure any results. It made some people very angry, so it's going great.