Diesel Design & Branding REBORN by Circus Buenos Aires


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Industry Clothing
Media Design & Branding
Market Argentina
Agency Circus Buenos Aires
Executive Creative Director Facundo Romero
Released October 2011

Credits & Description

Category: Logo Design
Advertiser: DIESEL
Product/Service: DIESEL MEXICO
Executive Creative Director: Facundo Romero (Circus)
Creative Director/Art Director: Alejandro Stea (Circus)
Creative Director/Copywriter: Javier De La Fuente (Circus)
Media placement: In Store Posters - Diesel Mexico Store - October 2011
Media placement: Direct Mail - Opinion Leader Mexico - October 2011
Media placement: Online - Diesel.mx - October 2011
Media placement: Social Media - Facebook / Blogs - October 2011

Describe the brief from the client
DIESEL Mexico had a problem: DIESEL wasn't DIESEL. A franchise was using the DIESEL brand for non-official products.

Describe the challenges and key objectives
The store decided to re-open, this time with original products, but they needed an idea that would communicate this change. They needed to be re-born.

Describe how you arrived at the final design
DIESEL REBORN: A campaign about clothes, without clothes. DIESEL was re-born in prints, in store, in direct mail, and reborn in blogs and virally.

Give some indication of how successful the outcome was in the market
DIESEL REBORN achieved great impact across social networks and free media. That's how DIESEL became DIESEL again.