DINING-BY-DESIGN CHARITY EVENT by Team Detroit for TEAM DETROIT

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DINING-BY-DESIGN CHARITY EVENT

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Industry Shows, Events & Festivals, Business equipment & services, Corporate Image
Media Design & Branding
Market United States
Agency Team Detroit
Creative Director Mike Treppa
Designer Lisa Wallace, Christine Jones, Linda Hamlin, Lauren French, Lindsay Landgraff, Ruben Ramen
Released August 2010

Credits & Description

Category: Exhibitions & Live Events
Advertiser: TEAM DETROIT
Product/Service: DIFFA SPECIAL EVENTS
Agency: TEAM DETROIT
Date of First Appearance: Aug 14 2010
Entrant Company: TEAM DETROIT, USA
Chief Creative Officer: Toby Barlow (Team Detroit)
Creative Director: Mike Treppa (Team Detroit)
Design Director: Michele Silvestri (Team Detroit)
Designer: Linda Hamlin (Team Detroit)
Designer: Christine Jones (Team Detroit)
Designer: Lisa Wallace (Team Detroit)
Designer: Ruben Ramen (Team Detroit)
Designer: Lindsay Landgraff (Team Detroit)
Designer: Lauren French (Team Detroit)
Production Artist: Carrie Rickman (Team Detroit)
Fabricator: Richard Gage Studio
Media placement: Installation - A. Alfred Taubman Center (College for Creative Studies) - 14 August 2010

Describe the brief from the client
Create an unconventional, engaging 11’x11’ Dining Installation with eight place settings for the DIFFA (Design Industries Foundation Fighting Aids) “Dining-by-Design” Event in Detroit.

Describe the challenges and key objectives
The only limits were a few fire codes and your own creativity.

Describe how you arrived at the final design
We utilised this opportunity to speak about Design in a language inherent to our world of marketing communications. Inspired by typography and core principles of design, we used industrial materials and found elements to create an unconventional space that stood out and inspired its guests. All for a great cause.

Give some indication of how successful the outcome was in the market
The final space sparked conversation, raised awareness at Team Detroit of our design capabilities, and brought positive recognition to our design team within the Detroit community.