Medicom Pharma Design & Branding Medicom Pharma: TARGET HEAVY FOOD by BBDO Germany

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Industry Public awareness
Media Design & Branding
Market Germany
Agency BBDO Germany
Copywriter Lukas Liske
Released June 2011


Cannes Lions 2011
Design Lions ii. Core FMCG Bronze

Credits & Description

Type of Entry: Packaging Design
Category: ii. Core FMCG
Advertiser/Client: MEDICOM PHARMA
Product/Service: DIGESTION AID
Entrant Company: BBDO GERMANY Düsseldorf, GERMANY
Design/Advertising Agency: BBDO PROXIMITY Berlin, GERMANY
Chief Creative Officer: Jan Harbeck (BBDO Proximity)
Chief Creative Officer: David Mously (BBDO Proximity)
Chief Creative Officer: Wolfgang Schneider (BBDO Germany)
Art Director/Illustrator: Daniel Schweinzer (BBDO Proximity)
Copywriter: Lukas Liske (BBDO Proximity)
Junior Account Manager: Gülcan Demir (BBDO Proximity)
Agency Producer: Michael Pflanz (BBDO Proximity)
Brief Explanation:
Show the affected people that (plant-based) Nobilin has the power to aid digestion.
Describe the brief from the client:
Develop a promotional product design for a special edition of Nobilin in order to raise awareness for the brand.
Description of how you arrived at the final design:
A promotional product design that seperates Nobilin from other brands at the point of sale.
Indication of how successful the outcome was in the market:
Due to largely positive feedback from both retail markets and consumers, the promotional period of our special edition was successfully extended.