Diptyque Design & Branding F19 N66 DIPTYQUE EN NOTES by R'pure Studio

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Industry Perfumes
Media Design & Branding
Market France
Agency R'pure Studio
Art Director Sebastien Servaire
Designer Candido De Barros
Illustrator Yael Bibliowicz, Juliette Lavat
Released September 2010

Credits & Description

Category: Point of Sale
Advertiser: DIPTYQUE
Product/Service: F19 N66 DIPTYQUE EN NOTES
Date of First Appearance: Sep 1 2010
Entrant Company: R'PURE STUDIO, Paris, FRANCE
Art Director: Sebastien Servaire (R'Pure Studio)
Designer: Candido De Barros (R'Pure Studio)
Account Manager: Clara Gailleres (R'Pure Studio)
Illustrator: Yael Bibliowicz (R'Pure Studio)
Illustrator: Juliette Lavat (R'Pure Studio)
Media placement: Temporary Exhibition - Private Boutiques - 1 September 2010

Describe the brief from the client
diptyque is an exigent, visionary and passionate perfumer. Each personal fragrance, bodycare products or home fragrance, are marked by a singular, distinctive olfactory signature.
The brand had wished to put forward its know-know and to offer an unexpected way of getting a behind-the-scene glimpse of perfume-making for many years.

Describe the challenges and key objectives
During the 2nd edition of the 'Rives de la Beaute' in September 2010 in Paris, the tudio presented 'F19N66 diptyque en notes', a new and innovative concept of introducing an olfactory journey of fragrance discovery.

Modern and atypical, ‘F19N66 diptyque en notes’ inaugurates a new olfactory ritual, presenting 19 Fragrances and their 66 Notes. The concept answers three essential key points: the preservation of the olfactory notes, the utmost comfort for the person who discovers the scents, and the preservation of those notes.

Describe how you arrived at the final design
A new gesture and ritual is created, a unique experience. An invitation to creation that calls on all senses. Visual and tactile, with a hand-woven wool rug inspired by the ‘Basile’ motif on which two black oval Coran stones (diptyque’s house emblem) are set, one presenting the fragrances and humidifying the air, the other keeping the notes at a constant cool temperature.
An atomiser makes it possible to purify the air via an ionising system, preparing the sensory receptors. With its innovative functions, the ‘Note’ system delivers the fragrance drop by drop without spraying or propagation.

Give some indication of how successful the outcome was in the market
This unique and innovative ritual was a huge success. Especially in the niche perfume market where the need for innovation is high. 'diptyque en notes' is now travelling the world, after Paris in September, London in December and Milan in April.