Discover Truenorth Design & Branding Discover Truenorth [image] 10 by Freytag Anderson

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Discover Truenorth [image] 10

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Industry Travel Agencies, Tour Operators & Travel Services
Media Design & Branding
Market Norway, Iceland, Greenland
Agency Freytag Anderson
Released July 2016

Awards

Roses Creative Awards 2017
Design Corporate / Promotional Literature Silver
Craft Photography Silver

Credits & Description

Agency: Freytag Anderson
Client: Discover Truenorth
Url: https://www.discovertruenorth....
Synopsis:
Discover Truenorth is a bespoke, luxury travel service for high net worth individuals seeking personally-devised experiences in Iceland, Norway and Greenland. Guided by local experts with detailed knowledge of these environments, Discover Truenorth offers intensely personal experiences tailored to each and every individual.
Inspired by their mantra that true luxury is defined by an abundance of space and time - the printed brochure sets out to create a sense of calm and discovery. The die-cut logo on the cover and internal gate-folded pages subtly obscure imagery beneath simple and evocative text.
A stark, minimal aesthetic combined with textured papers and breathtaking photography provides a sense of the harsh yet beautiful natural environment. Every detail of the design and print was carefully crafted to ensure that the high production values were representative of the of the client and its partners.