GIVING BUSINESS A SENSE OF DIRECTION by W&Cie for Ppr Group

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GIVING BUSINESS A SENSE OF DIRECTION

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market France
Agency W&Cie
Creative Antoine Robin
Released May 2009

Credits & Description

Category: Publications
Advertiser: PPR GROUP
Product/Service: DISTRIBUTION/CLOTHES
Agency: W&CIE
Date of First Appearance: May 1 2009 12:00AM
Entrant Company: W&CIE, Paris, FRANCE
creation director: Olivier Dureau (W&CIE)
artistic director: Christine frenkiel (W&CIE)
artistic director: Arnaud Chérifi (W&CIE)
creative: Antoine Robin (W&CIE)
Media placement: annual report/mailing - mailing - 01/06/2009 1 year

Describe the challenges and key objectives
By means of simple, unpretentious and compact 'tools', the programme also illustrates the force of a worldwide group, communicating the group's key messages yet preserving their character as "objects" in their own right. An editorial approach which highlights the force of a global group through cartography.

Describe the brief from the client
The programme presented aims to durably establish PPR's brand territory in relation to the emblematic brands that make up the Group, whilst renewing the spirit of collection initiated in 2006 and continuing to enhance the Group's claim: "An adventure of enterprise".

Describe how you arrived at the final design
Two supports : 1. The 'Itinerary', annual report, is a map which illustrates a path fashioned by an ambitious goal of sustainable and cost-effective growth via its brands. Its operating companies are illustrated by raised curves created from the contours of each logo, giving relief to PPR's 'Great Adventure'. 2. The creative concept is then developed in 'Update' which reviews the state of progress regarding the Group's CSR goals.

Give some indication of how successful the outcome was in the market
A creative concept and renewed form that are highly appreciated by its inhouse and external target publics. This exercice proved that it is both possible and pertinent to innovate whilst maintaining a certain continuity of style.