DNA Glass Design & Branding DNA Glass Project [image] 4 by Dentsu Inc. Tokyo, Sun-ad Company, Suntory Business Expert Limited

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DNA Glass Project [image] 4

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Industry Tableware, Cutlery, Cookware
Media Design & Branding
Market Japan
Agency Dentsu Inc. Tokyo
Creative Director Yasuyuki Kawano, Soichi Ono
Agency Sun-ad Company
Creative Director Kiyoshi Ohmori
Agency Suntory Business Expert Limited
Creative Director Kiyoshi Ohmori, Yukari Oka
Production Mount inc.
Released December 2016

Credits & Description

Category: Health
Media: Design
Advertising Agency: Suntory Business Expert Limited, SUN-AD Company Limited, DENTSU INC.
Agency website: http://www.suntory.com/group/s... http://www.sun-ad.co.jp/index_... http://www.dentsu.com/
Creative Director: Yukari Oka (Suntory Business Expert Limited)
Creative Producer: Ayaka Taniguchi (Suntory Business Expert Limited)
Creative Director: Kiyoshi Ohmori (SUN-AD Company Limited)
Executive Creative Director: Yasuyuki Kawano (DENTSU INC.)
Creative Director, Planner:
 Soichi Ono (DENTSU INC.)
Production Company: mount inc.
Dentsu Creative X Inc.
Geo: Japan
Published: December 2016
Description: “DNA Glass Project” creates a beer glass reflecting individual’s genetic information into design, challenging not only to invent the best beer for each people, but go beyond their highest expectations. Based on each individual’s genetic information, the glass design is generated from our original algorithm. The beer glass is actually manufactured using 3-D printing technology. Through this process, the ‘ultimate beer glass’ personalized for each individual is created. This glass will allow you to enjoy beer with the perfect quantity and pace, with just the right taste and aroma, and with a design tailored to you.