DOCILE ALIMENTOS Design & Branding QUERO ZOAH! by Gad' Design


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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market Brazil
Agency Gad' Design
Art Director Ana Paola Loeblein, Andre Godinho, Roberto Ribas
Released March 2009

Credits & Description

Category: Large Scale Corporate Identity Schemes
Product/Service: CONFECTIONARY
Date of First Appearance: Mar 21 2009 12:00AM
Entrant Company: GAD', Sao Paulo, BRAZIL
Executive Director: Marcio Coelho (Gad)
Art Director: Roberto Ribas (Gad)
Art Director: Ana Paola Loeblein (Gad)
Art Director: Andre Godinho (Gad)
Media placement: Quero Zoah! - Corporate or Brand Identity Large Scale - Solcial networks - 2009

Describe the challenges and key objectives
Children from 08 to 14 years old. They want fun They like to experiment They by games

Describe the brief from the client
Promote a new brand of bubble gum in a highly competitive market, among well established brands and products.

Describe how you arrived at the final design
An invitation to a great time The launch of a completely digital campaign, and the development on the advergaming mechanism, strengthened the relationship between consumers and the new product and a unique brand experience, in which the user interacted with the product attributes in a spontaneous manner, creating a new network of potential consumers within their universe of leisure and fun.

Give some indication of how successful the outcome was in the market
We created a 100% digital campaign based on the platform of social networks. In order to create relevance with a highly fickle public, we created a mini site to present the product with its attributes of value, and an advergaming promotion within Orkut, allowing users to play while inviting friends and competing for prizes in a playful, fun and interactive manner.