DEF DOG by Kms Team for DOG EAR FILMS

DEF DOG

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Industry Advertising agencies, Business equipment & services, Advertising & Communication
Media Design & Branding
Market Germany
Agency Kms Team
Creative Director Michael Keller
Designer Chris Goennawein
Released May 2009

Credits & Description

Category: Broadcast Design & Graphics
Advertiser: DOG EAR FILMS
Product/Service: PRODUCTION COMPANY
Agency: KMS TEAM
Date of First Appearance: May 18 2009 12:00AM
Entrant Company: KMS TEAM, Munich, GERMANY
Entry URL: www.dogearfilms.com
Creative Director: Michael Keller (Kms Team)
Team Manager Motion Design: Nadine Vincentini (Kms Team)
Motion Designer: Christian Schmidt (Kms Team)
Designer: Chris Goennawein (Kms Team)
Media placement: Film - Website; Film Intro - 18.05.2009

Describe the challenges and key objectives
To stand out despite a limited budget.

Describe the brief from the client
Create a film and a website intro for the newly founded production company “Dog Ear Films” who specializes in avant-garde movies and formats.

Describe how you arrived at the final design
A dog ear, the marking of a book page by folding over the corner, is noticed immediately - and sometimes frowned upon. Dog Ear Films similarly stands out by causing irritation. Therefore, the website intro breaks with conventions: Instead of emotionally charged music all you hear is a high-pitched whistling sound, instead of a film scene there is a display of light and shade.

Give some indication of how successful the outcome was in the market
Enhanced awareness for the production company.