Dojo Design & Branding DEFY SUBVERT CREATE by Dojo

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market United States
Agency Dojo
Executive Creative Director Geoff Edwards, Mauro Alencar
Creative Madelyn Lee
Released June 2011

Credits & Description

Category: Self Promotion
Advertiser: DOJO
Product/Service: CREATIVE AGENCY
Agency: DOJO
Executive Creative Director: Geoff Edwards (Dojo)
Executive Creative Director: Mauro Alencar (Dojo)
Creative: Madelyn Lee (Dojo)
Media placement: Large Posters - Office Wall - June 6., 2011

Describe the brief from the client
Defy, Subvert, Create: we live by these words. It defines our culture and is embodied in everything we do. Our mantra is personified in the paintings of Amelia Earhart, Jimi Hendrix and Leonardo Da Vinci. Each of their images was made using one of these three powerful words. They all dared to defy, subvert and create. In addition, we do the same, just in a different way.

Describe the challenges and key objectives
Create images that personify our company mantra.

Describe how you arrived at the final design
By merging our mantra with our idols.

Give some indication of how successful the outcome was in the market
We see it everyday at the office, constantly reminding us of who we are and why we are here.