BURGLARPROOF ADVENT CALENDAR by DraftFCB Hamburg for DOM

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BURGLARPROOF ADVENT CALENDAR

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Industry Household maintenance & pet products, Alarms
Media Design & Branding
Market Germany
Agency DraftFCB Hamburg
Executive Creative Director Dirk Haeusermann
Creative Director Bill Biancoli
Art Director Senjel Gazibara
Copywriter Alexandra Beck
Illustrator Vitali Nazarenus, Thomas Färber
Released November 2010

Credits & Description

Category: Calendars
Advertiser: DOM SICHERHEITSTECHNIK
Product/Service: SECURITY LOCKS
Agency: DRAFTFCB GERMANY
Date of First Appearance: Dec 1 2010
Entrant Company: DRAFTFCB GERMANY, Hamburg, GERMANY
Executive Creative Director: Dirk Haeusermann (Draftfcb Germany)
Creative Director: Bill Biancoli (Draftfcb Germany)
Art Director: Senjel Gazibara (Draftfcb Germany)
Copywriter: Alexandra Beck (Draftfcb Germany)
Illustrator: Vitali Nazarenus (Draftfcb Germany)
Account Manager: Lea Faupel (Draftfcb Germany)
Head of Production: Jens Adomat (Draftfcb Germany)
Senior Print Producer: Mario Wienke (Draftfcb Germany)
Art Buying: Anika Fregin (Draftfcb Germany)
Illustrator: Thomas Färber (Draftfcb Germany)
Media placement: Mailing (Advent Calendar Filled With Chocolates) - Advertiser's Clients - 01.12.2010

Describe the brief from the client
The client asked to use the annual Christmas mailing for regular and potential new clients to generate attention for DOM’s expertise in safety engineering, so we developed the first burglarproof Advent Calendar.

Describe the challenges and key objectives
At first glance, the Advent Calendar looked like a typical promotional gift. But the doors couldn't be opened because they were not die-cut as is usually common. So the chocolate stayed safe.

Describe how you arrived at the final design
This Advent Calendar Advent Calendar allowed DOM to demonstrate - and the recipient to experience - its superior safety engineering in a simple and surprising way.

Give some indication of how successful the outcome was in the market
As this was a Christmas mailing, there were no direct response elements.
Several letters and phonecalls from the recipients, however, confirmed that
the mailing - and especially the unusual execution as a burglarproof
calender - was positively received and succeeded in underlining DOMs
competence as the foremost safety engineering provider.